I am Rory Lynch, a highly experienced powerlifting coach, referee, and competitive powerlifter. Through my content, I aim to empower and educate beginner and intermediate powerlifters, as well as individuals seeking to build strength and muscle. Using evidence-based practices, I provide comprehensive guidance on achieving optimal powerlifting goals. As a coach for the New Zealand team, I bring a wealth of knowledge and expertise to my audience. Whether you're a novice looking to learn the basics or an aspiring powerlifter aiming for the top, my content offers practical insights, training techniques, and expert advice to help you succeed. Join me on this journey to unlock your strength potential and excel in the world of powerlifting.