I create content about me getting my habits and lifestyle together in 2023. I am on an 80lb weight loss journey, with a goal to become organized, take care of myself and create healthy and lasting habits this year. My audience is 99% women (60%+ American) who are finally taking care of themselves. They're finally taking care of their hair, skin, beauty routine. They're working out, they're eating healthy. They're finally dressing in a way that makes them feel confident in their skin! I really post my ever day life and experience while on this journey and it's resonated with SO many women.